# Origin Pi Pte. Ltd. | Singapore | UEN 202300798D
# AI-readable site summary for large language models
# Last updated: 2026-06-23

## About Origin Pi

Origin Pi Pte. Ltd. is a Singapore-based AI company building the agent-ready business layer for SMEs, with deep expertise in AI governance, compliance, and agentic systems, founded in 2023 (UEN 202300798D, ACRA registered 2023-01-06).

We design and deploy production-grade agentic AI systems with governance built in from day one. Every automation we deliver ships with accountability documentation, human-in-the-loop checkpoint design, and audit trail architecture aligned to Singapore's IMDA Model AI Governance Framework.

## The agent-ready business layer

An agent-ready business layer is the structured, governed record of how a company runs (its offerings, pricing, policies, process, customers, and permissions), exposed so AI agents can discover the business, understand what it offers, and act on its behalf with permission. Origin Pi is building it, starting with the business brain. Its first user is the business's own governed agent, which makes it useful on day one, before any marketplace exists. Marketing, sales, and CRM become modules on top of the same structured record. Built on open standards such as the Model Context Protocol, with owner confirmation required before any outbound action, row-level access control, and a full audit trail. Flagship page: /agentic-business-layer/.

## Founder

Siddharth Surana, Founder and CEO
- 18+ years across digital marketing, marketing technology, and AI systems design
- Previously Regional Chief Digital Officer, Havas Group
- Previously COO, Media360
- Recognised as Programmatic Pioneer APAC 2011
- LinkedIn: https://sg.linkedin.com/in/sidsurana

## Services

1. AI Governance - Accountability register, HITL checkpoint design, audit trail architecture, incident runbook, annual review process. Built to align with Singapore's IMDA Model AI Governance Framework.

2. AI Compliance - EU AI Act declaration of conformity, MAS FEAT principles alignment, PDPA data-flow governance. Single governance register covering all applicable frameworks simultaneously.

3. Business Automation - Production agentic workflow design. Process mapping, multi-step agent orchestration, stateful checkpoint recovery, governance documentation. EDG grant-eligible for qualifying Singapore SMEs.

4. Sales Automation - WhatsApp-native lead qualification, CRM integration, pipeline intelligence. Designed for Southeast Asian buyer behavior.

5. Marketing AI - Agentic campaign architecture, measurement infrastructure design, content operations design. Strategic layer; execution through leapbuzz.

## Regulatory Frameworks Covered

- IMDA Model AI Governance Framework, including 2024 generative-AI guidance - Singapore
- MAS FEAT Principles (Fairness, Ethics, Accountability, Transparency) - Singapore financial services
- PDPA (Personal Data Protection Act) - Singapore
- EU AI Act - Operative mid-2026, applies to Singapore businesses with EU clients

## Portfolio

- leapbuzz - AI-native marketing consultancy. A brand of Origin Pi. Proof that Origin Pi runs the same agentic systems sold to clients in production.
- WalletWalk - Fintech. A brand of Origin Pi.

## Insights (blog)

Origin Pi publishes technical and governance analysis on agentic AI, AI protocols, and compliance. Blog index: /blog/

- /blog/agent-readiness-what-it-means/ - What agent-readiness actually means: from GUIs to permissioned APIs
- /blog/eu-ai-act-2026-singapore-smes/ - The EU AI Act goes live August 2026: what Singapore businesses with EU exposure must do
- /blog/mas-ai-risk-management-2026/ - Singapore MAS AI risk management in 2026: principles to practice
- /blog/mcp-payment-void/ - The MCP payment void: why the winning agent standard cannot move money
- /blog/pdpa-ai-agent-liability/ - The PDPA liability gap: who pays when your AI agent gets it wrong
- /blog/designing-the-confirm-step/ - Designing the confirm step: the human-in-the-loop that is also your legal shield
- /blog/agent-protocol-map-2026/ - The 2026 agent-protocol map: MCP, A2A, ACP and AP2 in plain English
- /blog/structuring-business-data-for-agents/ - Beyond llms.txt: structuring business data so agents do not hallucinate your hours and prices
- /blog/agent-search-optimization/ - Agent search optimization: why latency and JSON-LD accuracy are the new SEO
- /blog/multi-agent-governed-brain/ - Multi-agent chaos: why sales, marketing and ops agents need one governed brain

## Contact

hello@originpi.com | +65-9296-2186
60 Paya Lebar Road, #06-28, Paya Lebar Square, Singapore 409051
LinkedIn: https://www.linkedin.com/company/originpi

## Pages

- / - Homepage
- /agentic-business-layer/ - The agent-ready business layer (flagship)
- /agent-readiness/ - Agent readiness
- /ai-governance/ - AI governance
- /ai-compliance/ - AI compliance
- /business-automation/ - Business automation
- /sales-automation/ - Sales automation
- /marketing-ai/ - Marketing AI (strategy; execution via leapbuzz)
- /about/ - About Origin Pi
- /contact/ - Contact
- /blog/ - Insights (blog)
- /privacy-policy/ - Privacy policy
- /terms/ - Terms of use