About
The company behind the agent-ready layer.
Origin Pi Pte. Ltd. is a Singapore company building the agent-ready business layer, the structured, governed record that lets AI agents discover, understand, and act on a business. leapbuzz and WalletWalk are its brands.
Built by an operator.
Siddharth Surana is the founder and CEO of Origin Pi. He has spent eighteen-plus years across digital marketing, marketing technology, and AI systems design, including time as Regional Chief Digital Officer at Havas Group and COO at Media360, and was recognised as a Programmatic Pioneer in APAC in 2011.
Origin Pi is the result of a simple operator's conviction: as customers hand discovery and decisions to AI agents, the businesses that win are the ones an agent can read, trust, and act on. That requires structure and governance, not another marketing tool.
- Founder & CEO
- Ex-Havas Regional CDO
- Ex-Media360 COO
- Programmatic Pioneer APAC 2011
A holding company with a thesis.
Origin Pi Pte. Ltd. is a Singapore private limited company, registered with ACRA on 6 January 2023 under UEN 202300798D. It is a holding company: it builds and owns operating brands rather than selling a single service under its own name.
Its thesis is the agent-ready business layer, a structured and governed record of how a company runs, with the governance, automation, and discovery work that makes that record safe and useful. The flagship product in build is Cerebrum, a modular platform for that layer, with its initial release coming soon.
Two operating brands.
Work with Origin Pi.
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