entity: Origin Pi Pte. Ltd. · registry: ACRA · uen: 202300798D
The company behind the brain.
Origin Pi Pte. Ltd. is a Singapore company building the agent-ready business layer, the structured, governed record that lets AI agents discover, understand, and act on a business. leapbuzz and WalletWalk are its brands.
Built by an operator.
Siddharth Surana is the founder and CEO of Origin Pi. He has spent eighteen-plus years across digital marketing, marketing technology, and AI systems design, and was recognised as a Programmatic Pioneer in APAC in 2011.
Origin Pi is the result of a simple operator’s conviction: as customers hand discovery and decisions to AI agents, the businesses that win are the ones an agent can read, trust, and act on. That requires structure and governance, not another marketing tool.
- Founder & CEO
- Programmatic Pioneer APAC 2011
A holding company with a thesis.
Origin Pi Pte. Ltd. is a Singapore private limited company, registered with ACRA on 6 January 2023 under UEN 202300798D. It is a holding company: it builds and owns operating brands rather than selling a single service under its own name.
Its thesis is the agent-ready business layer, a structured and governed record of how a company runs, with the governance, automation, and discovery work that makes that record safe and useful. The flagship product in build is Cerebrum, a modular platform for that layer, with its initial release coming soon.
Two operating brands.
leapbuzz
An AI-native marketing consultancy and a brand of Origin Pi Pte. Ltd. The live operating brand and execution arm for marketing.
FintechWalletWalk
A fintech brand of Origin Pi, pointed at where agent-native businesses will need to move and reconcile money.
ThesisAgentic business layer
The structured, governed record the whole portfolio is built around.
Tell us how your business runs. We will show you the brain.
A real person replies. No funnel, no sequence.
Talk to us